No Question: This Nivea ad is racially insensitive (update: they apologized)

The black blogs are a buzz about this ad.

Um…so a black man’s uncivilized self = Questlove.  AKA. a guy with a big afro and facial hair?  Really, Nivea?  I read about this on Tumblr and was cracking up at people noting that the lotion company’s name sounds like the name of an Atlanta stripper.  LOL

Apparently, Questlove thought that was some bulls*** and took to Facebook and Twitter about it.

What do you guys think? 

(I’m going to go looking for a Caucasian version with a guy with long shaggy hair and a beard.  Wish me luck.)

UPDATE: Nivea agrees with me.

The company apologized on Facebook: “Thank you for caring enough to give us your feedback about the recent “Re-civilized” NIVEA FOR MEN ad. This ad was inappropriate and offensive. It was never our intention to offend anyone, and for this we are deeply sorry. This ad will never be used again. Diversity and equal opportunity are crucial values of our company.” (source: Clutch/MTV)


Filed under african american, black man, black men, celebrity, culture, race, racism, stereotype

6 Responses to No Question: This Nivea ad is racially insensitive (update: they apologized)

  1. baldowl

    You’re right. The advertiser got this all wrong. He should be holding a spear and somebody else’s head.

  2. Good Afternoon. I was unaware of this advertising until i received an e-mail from Hello Negro. The first thing i did was look at the advertising and then the responses. There was only one response. I also noticed that the company NIVEA recently apologized on FaceBook where there were quite a few responses to their ad. Some people found it offensive while others did not. It appears that their message was trying to say “Out with the old image, in with the new”. However, the words “Re-Civilize Yourself” may not have matched the picture or message they were trying to say and offended instead. The strange thing is i have seen their products in my old neighborhood for many years. And i’m sure that many,many Black People have purchase their products. But as my mother use to say” It not what you say, it’s how you say it! Thank you.
    thing is i have seen their products in my neighborhood for a long time. And i’m sure many Black People have purchased their products throughout that time. Before my mother past away she had many old saying

  3. Francis L. Holland, Esq.

    This is the most absurd thing I’ve seen in the recent past. It’s so full of color-aroused ideation, emotion, drafting writing and publishing behavior! It looks to me as if someone at Nivea may have Extreme Color Aroused Disorder. The ideation in the graphic is extreme; the emotions of the Black man toward himself are extreme depictions, and so the cartoonist must have some strong feels about Black people’s hair; and the fact of having paid for and published this advertisement shows that somebody at Nivea is letting their color-aroused ideation and emotion impair their behavior in an extreme way.

    The behavior is extreme because it was BOUND to create a backlash from Blacks which would cost lost productivity and potentially lost business. Only an extremely color-aroused person would risk a company’s bottom line to publish something that is offensive to many of its best customers. When you see someone, regardless of their skin color, doing something irrational that is with respect to or associated with skin color, it’s time to screen for, diagnose and treat Color-Aroused Disorder (CAD) in that individual.

    And not in “sensitivity trainings.” Anyone angry enough at Black men to draw the above photograph might also be angry enough to bring his gun to work and shoot up the “sensitivity meeting’s participants.” A psychiatrist should decide whether someone with extreme emotions would be a danger to himself and others if ordered to spend time with people he hates. Just Google “Lockheed” and “Doug Williams” and “black” and “white” and you’ll understand what I mean. His is a case of extreme color arousal that left him and some Black and white employees dead. He shot the whites because they talked to the Blacks.

  4. Ms. Cheryl

    Nice job ~ the power of viral social networks! Bravo, and good for Nivea too! Do you think the Kia commercials will take note?

  5. The ad you pride yourself on condemning is not nearly as racially insensitive as “Im not a tragic mulatto” is. The implication that any person of mixed heritage is somehow tragic is particularly insulting. So, I suppose your genius response to that is, “Hey, lighten up. It’s only a joke.” By that same token, should I tell you about the female basketball team that “looked like a bunch of nappy ass hoes”, I suddenly become a poster-child for ignorance and deserve to lose my job. While it demonstrates the transparent nature or your own racist views, it also betrays how stupidly comfortable you are in your own affirmative action created status of duplicity, safe from being accused of racism because you are after all…a black racist.

    • Uncle, the concept of a “tragic mulatto” is well documented, especially in terms of the way light skinned black people have been portrayed in the media. Any African American History course at a HBCU could explain that. Know some history before you talk. A simple Google search could have enlightened you.

      It’s no joke. It’s the racist history of our media. The statement is empowering.

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