The black blogs are a buzz about this ad.
Um…so a black man’s uncivilized self = Questlove. AKA. a guy with a big afro and facial hair? Really, Nivea? I read about this on Tumblr and was cracking up at people noting that the lotion company’s name sounds like the name of an Atlanta stripper. LOL
Apparently, Questlove thought that was some bulls*** and took to Facebook and Twitter about it.
What do you guys think?
(I’m going to go looking for a Caucasian version with a guy with long shaggy hair and a beard. Wish me luck.)
UPDATE: Nivea agrees with me.
The company apologized on Facebook: “Thank you for caring enough to give us your feedback about the recent “Re-civilized” NIVEA FOR MEN ad. This ad was inappropriate and offensive. It was never our intention to offend anyone, and for this we are deeply sorry. This ad will never be used again. Diversity and equal opportunity are crucial values of our company.” (source: Clutch/MTV)