The black blogs are a buzz about this ad.
Um…so a black man’s uncivilized self = Questlove. AKA. a guy with a big afro and facial hair? Really, Nivea? I read about this on Tumblr and was cracking up at people noting that the lotion company’s name sounds like the name of an Atlanta stripper. LOL
Apparently, Questlove thought that was some bulls*** and took to Facebook and Twitter about it.
What do you guys think?
(I’m going to go looking for a Caucasian version with a guy with long shaggy hair and a beard. Wish me luck.)
UPDATE: Nivea agrees with me.
The company apologized on Facebook: “Thank you for caring enough to give us your feedback about the recent “Re-civilized” NIVEA FOR MEN ad. This ad was inappropriate and offensive. It was never our intention to offend anyone, and for this we are deeply sorry. This ad will never be used again. Diversity and equal opportunity are crucial values of our company.” (source: Clutch/MTV)
I really, really wanted to be surprised by this story, but I know better. Walmart is about business, the business of selling stuff. They want $$. I think this is a case of capitalism…not racism. Let’s be honest, if you wanted to promote a product that would appeal to the largest number of Black people would you choose “Chappelle’s Show — Season 2 Uncensored” or For Love of Liberty: The Story of America’s Black Patriots,” a four-hour documentary? I’m going with Chappelle. I’m not saying that Black folk aren’t interested in this type of documentary. I saw it on TV last week on PBS and it was great. However, I’m not interested in buying it. I’m a Netflix person anyway, so maybe I shouldn’t comment.
I have more of a problem the choice of subject matter they are associating with Black History Month in their advertising [The Players's Club?]. Then again, WE let companies sell us everything from DVDs to cars to chicken nuggets when their theme is Black History. Sigh.
SunTimes.com: Vietnam veteran Ronald Price considers himself snubbed by Wal-Mart.Wal-Mart Stores Inc. rejected for inclusion in its Black History Month displays “For Love of Liberty: The Story of America’s Black Patriots,” a four-hour documentary in which a Who’s Who of Hollywood is enlisted to document the history of blacks in the military.
What did make it to the prominent displays at the world’s largest retailer? “Thug Angel — Tupac Shakur,” a documentary of the slain rapper; the strip club-set flick “The Players Club,” and Dave Chappelle’s sketch comedy series “Chappelle’s Show — Season 2 Uncensored” were among 50 titles approved for the special promotion in entertainment sections.
“I think it was a slap in our face, as far as being war veterans,” said Price, an African-American South Holland resident. “I would never buy anything out of Wal-Mart anymore.” [Full Article]